When they say "timeless design", they really mean it! There has been a growing trend among brands to redesign, reinvent and reinvigorate their logos based on previous work. Call it lazy, or call it insightful, but big brands (and the agencies behind them) are showing us time and again [...]
It is chaos out there, to put it lightly. A key idea behind postmodernism is that consumerism is king. An incessant choice is behind every purchase and we are constantly bombarded by the messages of companies trying to convince us to spend money. There is a lot [...]
“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective.” - Irving Penn, fashion and portrait photographer As a visual device, photography is essential to a graphic designer. A photograph [...]
Should Google and Facebook be worried? In my role at RealEdge, I’ve started to work quite closely with Amazon. So what? Well, in all my years working with brands, not one of them had previously marketed themselves using Amazon. This could partly be the fault of whoever their agency [...]
Three trends to look out for in 2017, maybe even beyond... So, it’s no longer January and the pieces of paper with New Year’s resolutions written on have been in your office recycling for the past three months. However, just because April is fast approaching doesn’t mean that we [...]
Houseware Shows Review 2017 Every February is known as ‘silly season’ for many houseware companies across Europe. With Spring Fair taking place at the NEC in Birmingham from the 5th to the 9th February, and Ambiente taking place in Frankfurt from the 10th to 14th, most of our clients [...]
“Distracted from distraction by distraction” – TS Eliot, 1936 Social media is maturing far faster than anyone could have ever predicted. The brightest minds from the most-read outlets all told us that social media was the future, but its growth has astounded even them, as it becomes an all-encompassing [...]
