For over half a decade we have looked after the in-store and digital elements of Gerber’s UK marketing. Their hand and garden tools have been at the forefront of our design work with them, alongside celebrity survivalist Bear Grylls.
With the collaboration between the two, we worked on the launch of Gerber’s Bear Grylls range of survival tools for the UK market. We managed this UK-specific campaign from launch all the way to fulfilment using the strong Bear Grylls brand name and image.
Various components such as promotions, competitions, in-store displays, print and online advertising, and digital presentations helped to support this campaign. For Gerber parent brand Fiskars, we also managed similar commercial solutions to access the UK garden centre market.